The cost of golf clubs has spiralled over recent years. So much so in today’s climate you’ll do well to find a set of irons for less than a £1,000. And let’s not mention the latest all-singing and dancing drivers that will set you back the best part of £500, or wedges at £150 a pop.

Ben Hogan, though, are an exception to the rule. And that’s because they only trade online from their website. This direct-to-consumer model cuts the overheads of owning stores and paying staff to work in them.  The D2C model also saves on marketing costs by not paying for endorsement from Tour players, relying instead on building high-quality products worth of the Hogan brand.

All Hogan clubs are custom-assembled at the company’s historic factory in Fort Worth, Texas – but in 2020, the business opened a dedicated European website and customer service operation.  That means UK golfers can now purchase from Hogan with VAT and all import duties included – the price you see is the price you pay.

Ordering through the brand’s website is simple, hassle-free and with plenty of fitting options via the HoganFit fitting platform, you’re guaranteed to get fantastic products at a great price.

We’ve teamed up with Ben Hogan to give you the key information about their 2020 product range to help you make the right equipment choice – and save money.

We’ll be giving away prizes on a monthly basis so keep an eye out for what’s up for grabs as anyone could be a winner!